I designed the brand story and visual identity for Cartolina Nantucket, a fashion label inspired by travel, coastal wandering, and the simple joys of summer. The goal was to create a brand that feels optimistic, nostalgic, and wearable—like a keepsake from a favorite trip. At the heart of the identity is a main mark designed to feel like a handwritten signature you’d find on a postcard—personal, effortless, and timeless. Supporting the logo is a collection of custom stamps and playful icons, drawing from vintage travel ephemera to build a flexible branding toolkit that feels collected and lived-in. The result is a visual system that captures the spirit of Cartolina: sun-soaked, transportive, and full of character.