For each Engage! Summit, the visual identity is uniquely crafted to reflect the destination’s character—drawing inspiration from the location, landscape, and host property to create a brand that feels both intentional and immersive. That identity is then carried across the entire summit experience, from day-of design and social media to gifting, menus, signage, and stationery. The goal is always to push creative boundaries—exploring materials, illustration, and dimensional details to bring the brand to life in ways that feel tactile, layered, and memorable on site.

For Engage!24 Amelia Island, the branding leans into relaxed coastal luxury inspired by the natural beauty and maritime history of The Ritz-Carlton, Amelia Island. The custom icon features the signature “E” wrapped in nautical rope, surrounded by delicate line illustrations of sand dunes, sea grass, and seabirds—capturing the breezy, organic landscape of the island. Flags encircle the crest as a nod to Amelia Island’s identity as the “Island of 8 Flags,” while intricate linework adds polish and structure, bridging the destination’s laid-back charm with the refined elegance of the summit experience.