At each Engage! Summit, a custom brand is thoughtfully developed to reflect the destination, host hotels, and overall spirit of the experience. This location-driven identity becomes the visual foundation for the entire summit, translating seamlessly across day-of design, social media, gifting, stationery, and on-site touchpoints. Each brand is an opportunity to experiment—playing with materials, scale, and unexpected design details to create pieces that feel immersive, tactile, and elevated.

For Engage!25 London, I created a bespoke brand that reimagines the signature “E” as an architectural icon—subtly evoking a butterfly in motion to represent connection and movement across London’s iconic Maybourne properties (Claridges Hotel, The Connaught, The Berkeley, and The Emory London). The design blends symmetrical forms and refined curves inspired by historic architecture, paired with a color palette drawn directly from each hotel, resulting in a cohesive yet dynamic identity that carried through the full summit experience.